The key principles for OCR are that there are a number of questions which must be specifically addressed in the evaluation and that you should think of it as a creative reflection task rather than a written essay. The evaluation has to be presented digitally, but it can take a number of different forms and you are actively encouraged to be experimental with this. It may be that your school or college restricts the options you can use but you should note that the best marks go to those who really try to engage with digital formats as enthusiastically as possible!
It is important to note that the evaluation element is worth 20 marks, which is a fifth of the marks for coursework overall, so it is important that you take it seriously and do it well.
So what are the questions?
At AS there are seven:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)
2. How does your media product represent particular social groups ?
3. What kind of media institution might distribute your media product and why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies from the process of constructing this product?
7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?