Target audience research can tend to be a little limited, but it is a vital area that many of you can improve by trying to go beyond the basics of simply stating your target audience to trying to add much further depth.
Audience research companies main manner of breaking down audiences is as follows:
Older males (>25) Older females (>25) Younger males (<25 data-blogger-escaped-females="females" data-blogger-escaped-younger="younger">
Some of the giant blockbusters (James Bond, Harry Potter, some Pixar films) attempt to be 4 quadrant films- films that appeal to all 4 of these different groups. Most other films will attempt to specifically target 1 or 2 of these quadrants.
Your starting point should be to identify which of the quadrants would appeal to and why, exploring things such as your genre and theme.
Other things you may wish to consider is whether your film would appeal to a large, mainstream audience or more of a specialised, niche audience.
2. Who is the target audience for the films you looked at when looking at Influences?
While this overlaps slightly with your Influences, you can point out the appeal of certain similar existing films that have appealed to the same sort of audience you are going for. One way to try to 'prove' this is to use the IMDB to look at audience votes and the differences between age group and gender. http://www.imdb.com/title/tt1392170/ratings is an example from 'The Hunger Games'. If you are planning for your film trailer to be similar to this, you could make your point more convincingly about who the film is for and equally, who the film is not for. PLEASE NOTE: You should pay more attention and spend more time analysing the average score rather than the number of votes, as clearly males are just slightly nerdier and spend more time voting for films.
3. Are there any other audience groups that your film may appeal to?
While it is good to identify your main target audience in terms of age and gender, your film may also have a more specific appeal. For example, Tyler Perry's Madea film franchise is not particularly well known here, but in America the films make tens of millions of dollars, drawing out a huge crowd of African-American audience members but very few white Americans.
4. What other 'niche' factors could be considered about how you might appeal to an audience?
It is worth consulting the http://industry.bfi.org.uk/exitpolls and looking at some of the Excel documents (so this may not work on the MAC computers) for reasons. For example, 25% of people who were asked about the appeal of 188.8.131.52. stated that it had to do with the use of London (and New York) locations (see below). This will help you in terms of looking for more obscure and interesting reasons why your film may appeal.
5. What different 'tribes' of youth may be especially interested in your film?
The website uktribes.com provides a fantastic service in exploring the different types of youth audiences. This can especially useful in terms of judging the kind of 'attitude' that your audience may have.
6. Would your film be limited to a UK audience or might it have a global appeal?
Even though it was Oscar nominated and starred Brad Pitt, 'Moneyball' was only released in select cinemas in the UK. The reason was fairly simple: it revolved around baseball.
The reverse is also true: while having some success in the UK, Anuvahood went straight to DVD in America. It was felt that an urban story quite specific to the UK that parodied other British 'urban themed' dramas that were released straight to DVD in America was never going to have a big appeal.
You need to think about your own production and realistically assess whether the story would be 'universal' or something specific to British audiences?
7. What limitations are there on your production?
Too often with A2 blogs, candidates imagine that an audience would magically come to see their film. It would be interesting to consider aspects like the fact that your film is British (traditionally means a struggle at the box office- see http://www.bfi.org.uk/news-opinion/news-bfi/announcements/bfi-stats-yearbook-shows-uk-film-excelled-2012)that your film will have no stars (traditionally seen as being important for box office) and to explore how these kinds of factors are going to effect the difficulties in getting people to see it and how you are looking to 'combat' against this. (e.g. Genre or Critical Acclaim).
It is worth noting that the mark scheme explicitly addresses the need to have a clear target audience- these questions are to provide some guidance as to how you might achieve a Level 4 rather than be prescriptive.
This task is all about demonstrating the conventions of a trailer. You can show your understanding by discussing the way in which micro aspects are used that is unique trailers.
You will need to give clear examples of this for each mirco aspect:
You will also need to discuss how these might change depending on genre.
Narrative is also a significant discussion point here, remember what we discussed in the lesson. What is the purpose of narrative in trailers?
What about introducing theme and character?
What if the film is a sequel?
Why are film trailers made in the first place, what is their purpose and function?
Remember to make the post visually engaging!
Your to do list for this week is as follows!
Don't forget to come up with your own innovative posts that will help you attain the highest marks.
Above is the G321 Blog Checklist. The Checklist for G324 is very similar and can be adapted to fit your A2 portfolio if you use some common sense. Remember we are expecting more from you for your A2 portfolio. This means:
IMPORTANT - Take pride and responsibility in your individual efforts towards your blog and do not disappear into your group. This will make it hard to award marks and you WILL be penalised by the exam board.
Please complete both of these questions...
Now that your AS is complete, it's time to get straight on with Research for your A2 Media portfolio. Your first task is to create a shot for shot remake of a trailer of your choice. You have three weeks to complete this task, working in a group of your choice.
You can look at trailers at www.traileraddict.com in order to find a trailer that you want to remake. It will take a lot of creativity to remake this trailers on limited budget and with this short production period.
You MUST have this completely edited by Friday 26th June. This is a perfect opportunity to test out the group you want to work with for next year. All of the work you complete for this task should be logged on your blog, from pre-production, to production, to an evluation of your successes and failures. We will be assessing your ability to work to a strict deadline and problem solve creatively. NO extensions will be available for this task.
Your A2 evaluation questions are as follows:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products ?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4.How did you use new media technologies in the construction and research, planning and evaluation stages?
The evaluation can make use of any digital format, but in order to get top marks, will need to really engage with the blog. Some tips and guidance from the chief examiner of OCR can be found here:
Digital Technology Question. Question 1a: Explain how your skills in digital technology have developed over time and contributed to your media production outcomes. Refer to a range of examples in your answer.
Posts that must be complete and on your blog by the end of this week:
Posts that must be on your blog by the end of term:
Posts that you might want to start thinking about adding next and adding to over the summer break: